Services
Market Entry
We help companies successfully enter new markets through rigorous planning and execution support.
Successful Expansion
International expansion offers significant growth opportunities, but also carries substantial risk. In regulated industries, navigating local market dynamics and regulatory requirements adds complexity.
We help companies assess market opportunities, develop entry strategies, and execute expansion plans. Our Nordic perspective and international experience enable us to support both inbound and outbound expansion.
Whether you are a Nordic company expanding internationally or an international company entering the Nordic region, we bring the local knowledge and strategic rigor needed for successful market entry.
Capabilities
Market Assessment
Evaluate market attractiveness, entry barriers, and competitive dynamics to prioritize expansion opportunities.
- Market sizing and growth potential analysis
- Competitive landscape and positioning gaps
- Regulatory environment and compliance requirements
- Cultural and operational considerations
Entry Strategy
Define optimal market entry approach—organic build, partnership, acquisition, or hybrid models.
- Entry mode evaluation and selection
- Investment requirements and timeline planning
- Risk assessment and mitigation strategies
- Organizational and governance design
Go-to-Market Planning
Develop comprehensive go-to-market plans including positioning, channel strategy, and commercial organization.
- Value proposition and positioning development
- Channel strategy and partner ecosystem design
- Pricing strategy and commercial terms
- Sales organization and capability building
Partner Selection
Identify and evaluate potential partners, distributors, or acquisition targets to accelerate market entry.
- Partner landscape mapping and longlist development
- Evaluation criteria and shortlist selection
- Due diligence and negotiation support
- Partnership structure and governance design
Entry Mode Options
The right entry mode depends on your strategic objectives, risk appetite, and available resources. We help evaluate options and select the approach that best fits your situation.
Organic Build
Establish direct presence through greenfield investment
Maximum control, higher investment, longer timeline
Partnership
Enter through strategic alliances or joint ventures
Shared risk and investment, requires partner alignment
Acquisition
Acquire local player to gain immediate market presence
Faster market access, higher upfront cost, integration risk
Licensing
License product or technology to local operators
Lower investment, limited control, revenue sharing
Geographic Focus
Our Swedish heritage and international experience position us to support expansion in multiple directions.
Nordic Region
Deep expertise in Swedish, Norwegian, Danish, and Finnish markets with strong local networks.
European Markets
Experience supporting entry into major European markets including Germany, UK, France, and Southern Europe.
Emerging Markets
Support for expansion into high-growth emerging markets with appropriate risk management.
Why Eichland for Market Entry
Nordic Gateway
For international companies, we serve as your gateway to the Nordic region. Our local knowledge, networks, and cultural understanding smooth the path to market entry.
Regulated Sector Experience
Market entry in regulated industries requires navigating complex compliance requirements. Our sector expertise helps you understand and address regulatory considerations.
End-to-End Support
From initial market assessment through execution support, we provide continuity across the market entry journey. We don't just develop strategies—we help implement them.